China's ThroatBurning Liquor Moutai Is Now Available As Ice Cream


Chinese spirit brand Moutai opens ice cream shop in Beijing

First Moutai-inspired products started to appear last year with the first ever Moutai Ice Cream shop opened in the lobby of the brand's headquarter in Guizhou province. After country-wide release, the product has quickly become an internet sensation. The flagship store had sold more than 5,000 Moutai ice-creams in 7 hours, achieving the sales.


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Kweichow Moutai began selling cups of the ice cream, developed in partnership with China Mengniu Dairy, in parts of China in late May. Its plain flavor is priced at 66 yuan ($9.90) for a.


Moutai’s baijiuinfused ice cream shop opens in SZ_EYESHENZHEN

The new Moutai ice cream store opened on May 19, 2022 in the Chinese city of Zunyi. VCG/Getty Images How does it taste? Given that Moutai's strong taste has earned it the nickname "firewater,".


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Chinese spirit brand Moutai opens ice cream shop in Beijing

Kweichow Moutai Co Ltd, an iconic high-end spirits maker in Southwest China's Guizhou province, teamed up with Mengniu Dairy Co Ltd, a major dairy producer based in the Inner Mongolia autonomous region, to launch three flavors of prepackaged ice cream in Guiyang, the provincial capital, on Sunday.


Moutai’s baijiuinfused ice cream shop opens in SZ_EYESHENZHEN

China's state-owned liquor brand Moutai has created an ice cream infused with the throat-burning alcohol. Moutai, better known as "firewater," is notorious for its high alcohol by volume (ABV), ranging between 38% and 53%. "The first time I tried Moutai, it tasted like engine oil — fiery and burnt my throat on the way down.


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China's well-known baijiu brand, Moutai, has created an ice cream brand by opening its first ice cream parlor in Guizhou province. The official opening of the ice cream parlor took place on May 29 in the lobby of the Moutai International Hotel in Zunyi City, Guizhou Province, where the Moutai Group is also headquartered.


Moutai ice cream, sweet ice cream mix with fragrant Moutai, can you

A worker shows a piece of Moutai ice cream in Huairen, Guizhou province on May 20, 2022. [Photo/VCG] Kweichow Moutai Co Ltd, China's iconic high-end spirits maker, recently launched its ice cream.


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Chinese liquor brand Moutai has launched its first baijiu-infused ice cream, with an eye to attracting younger customers through its new offering. Known as China’s ‘national…


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2022-08-30 09:19:40 Ecns.cn Editor :Mo Hong'e Photo taken on Aug. 29, 2022 shows the three flavors of Moutai ice cream sold at a shop in Beijing. (Photo: China News Service/ Jia Tianyong) Chinese.


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8:36 PM HKT, Mon May 23, 2022 1 mins read. On May 19, Chinese liquor giant Kweichow Moutai launched its very own ice cream parlor called iMoutai at its flagship store in the Maotai International Hotel, Maotai, in Southwest China's Guizhou province. A style of baijiu, the brand's namesake liquor, is a key ingredient in iMoutai's ice cream.


China's ThroatBurning Liquor Moutai Is Now Available As Ice Cream

Chinese spirit brand Moutai creates baijiu-infused ice cream The format proved a big hit, with nearly 10 million cups sold as of a year later, the company said in a statement this May. Luckin.


[In Photos] Chinese Distiller Kweichow Moutai’s New Boozy Ice Cream

The move comes a year after the company's initial foray into the youth market with baijiu-infused ice cream and follows the recent viral success of a baijiu-infused coffee drink created by Moutai in partnership with Luckin. On the one-year anniversary of the opening of the first Moutai Ice Cream shop, Moutai's chairman Ding Xiongjun.


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Similar drinks were then available in multiple Moutai ice-cream stores in cities like Chongqing and Zhengzhou, though pricing and ingredients varied. For example, rather than adopting the recipe from the Guangzhou flagship store, a Moutai store in Shenzhen paired its coffee with a cheaper and less intense version of Moutai Flying Fairy, at 43% ABV.


China’s liquor brand Moutai launches ‘baijiu’infused ice cream to

The liquor-infused ice cream was developed by Chinese high-end spirits maker Kweichow Moutai and one of the nation's leading dairy companies, Mengniu. Three flavors are available-green plum, original and vanilla-with prices ranging from 59 to 66 yuan ($9 to $10) per cup.


[In Photos] Chinese Distiller Kweichow Moutai’s New Boozy Ice Cream

Recently, a new entrant to the Chinese ice cream industry caused a stir on social media, the Chinese luxury Baijiu brand Moutai. It opened two ice cream stores within ten days and sold pre-packaged ice cream on its App.